Marketing Management(MM)

Marketing Management: A 'State-of-the-Art' Primer
MM/M1 The Essence of Marketing
MM/M2 New Product Development and Launch
MM/M3 The Marketing Environment
MM/M4 Segmentation and Positioning
MM/M5 Product Strategy – the 1st P
MM/M6 Pricing Issues – the 2nd P
MM/M7 Distribution Channels and Intermediaries – the 3rd P
MM/M8 Advertising and Promotion – the 4th P
MM/M9 Selling and Service Orientation – the 5th P
Product Management and Marketing Research
MM/PM1 Managing Brand Equity
MM/PM2 Issues and Procedures in Marketing Research
MM/PM3 Rural Marketing
MM/PM4 Pricing Consumer Products
MM/PM5 Retailing
MM/PM6 Business to Business Marketing
Advertising and Sales
MM/AS1 Media Planning
MM/AS2 Integrated Marketing Communications
MM/AS3 Personal Selling
MM/AS4 Managing Services
MM/AS5 Precognitive Marketing
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