CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Writing and Presentation Skills
Written and oral communication are the transmitters of the mind. Refi ning communication skills in this area is equivalent to enhancing the effi ciency of the transmitting antenna. The author of this lesson is Mohan Krishnan, a marketing and advertising consultant. He draws upon his vast experience in industry at senior positions and his expertise in visual communications. This lesson is a racy journey into the practical world of effi cient writing. Inter-offi ce memos, commercial correspondence and report writing are some of the areas covered. Communication theory is constantly visited for validation. The rules of making an effective presentation, with or without sophisticated tools, are amply illustrated. Errors of primacy apart, remember that fi rst impressions are the best impressions.
CC/W0C2

23 Mins

25 Mins

50 Pages
Equivalent classroom time: 4hrs