CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Introduction to Managerial Economies
This lesson underscores the truth that almost all decisions taken by business and industry are based on economic criteria. The author of this lesson, Dr. Shyamal Roy, Professor of Economics at IIMB, elucidates the core concepts using easy-to-remember examples and illustrations. The lesson provides fundamental insights, into the three most important concepts of economics, through a refreshingly different treatment. These concepts are the three pillars of microeconomics: Opportunity Cost, Marginal Analysis and the Law of Diminishing Returns (also see FM/ CA2). The Theory of Demand & Supply and its applications are probed using comprehensible examples which are easy to relate to. What infl uences demand & supply? What is price elasticity? Other topics under discussion are Government Control in India, Government Interventions, Structural Adjustments and Liberalisation.
CC/EC01

24 Mins

22 Mins

80 Pages
Equivalent classroom time: 6hrs