CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Information Technology for the CEO
This lesson is an introduction to the power of Information Technology (IT) as a crucial strategic resource. IT lends itself to powerful applications, far beyond the routine of accelerating clerical processes. The lesson illustrates how IT can provide the cutting edge in today’s competitive world. (Also see CC/CFT3, FM/AF08, MM/AS5 & OP/ PM15). The author is Dr. S Sadagopan of IIMB. The lesson traces the history of wealth, linking its various forms to the corresponding form of organisational structure. Today, the principal form of wealth is knowledge. Can fi fth generation IT systems coexist with second generation organisation structures? The lesson asks and answers the question. The lesson illustrates the all-pervasive scope of IT. It is set to change the way we live and the way we think. How does one leverage this awesome power for competitive advantage? Some success stories from India and abroad illustrate the answer.
CC/MIS3

22 Mins

24 Mins

65 Pages
Equivalent classroom time: 3hrs