CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Case Study: Valentine Biscuit Company - Corp. Strategy/Finance
You have an idea, an ambition, you have the entrepreneurial spirit, you want to start an industry and you don’t have the money, so what do you do? Obviously, look for a friendly fi nancier. If you are successful in your enterprise you may thank God for it and if you are not, you may blame your horoscope. Chances are that nine out of ten times you may not know what lies behind those successes and failures. Wouldn’t you want to know? This real life case as adapted, presented and analysed by Dr. S Raghunath of IIMB, throws up such a situation. Whether an entrepreneur or banker, the initiated would sense a feeling of deja vu.
CC/CFT6

23 Mins

Nil

30 Pages
Equivalent classroom time: 6hrs