CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Case Study: Paradise Gems Company - Business Strategy
Is it easy to professionalise the management of a very successful family run business? When should it be done? Is there at all a need to do so? Where should such a desire originate? Is a fresh, bright, energetic MBA the man for the occasion? Or is it a job for the seasoned veteran? This real life case as adapted, presented and analysed by Dr. S Raghunath of IIMB, provides some interesting insights. Can you cook a palatable curry with such diverse ingredients as ambition, foresight, habit, tradition, genetics, risk, rewards, guts and caution? This is no ordinary linear programming task. It is more in the realm of fuzzy logic. If you can clearly formulate the problem, be sure that an optimisation algorithm will be born in the recesses of your mind, however fuzzy it may be.
CC/CFT7

21 Mins

Nil

30 Pages
Equivalent classroom time: 2hrs