CORE CONCEPTS OF MANAGEMENT
Business Fundamentals
Concept of General Management
Organisation and the Environment
Organisation Design
Strategic Marketing
The Ethical Dilemma
Competitiveness
Research Methodologies
Business Law
Types of Business Organisations
The Law of Contracts
Written and Oral Communications
The Process of Reasoning - Logic
Writing and Presentation Skills
Management Economics
Introduction to Managerial Economies
Indian Agriculture - Relevance to Industry
Monetary and Fiscal Policy
Management Information Systems
Systems Approach to Management
Systems Analysis and Design
Information Technology for the CEO
Quantitative Methods
Analysis of Data, Probability and
Probability Distributions
Statistical Estimation and Testing of
Hypotheses
Regression and Correlation
Overview of Operations Research and
Linear Programming
Transportation and Waiting
Line Problems
The Changing Frontier & Trends
Privatisation
Exports and Globalisation
Communication Technologies and
Business
Management of Public Utilities
Re-engineering of Business Processes
Case Study: Valentine Biscuit Company
- Corp. Strategy/Finance
Case Study: Paradise Gems Company
- Business Strategy
Case Study: Central Supplies Authority
- System Analysis & Design
MARKETING MANAGEMENT
Marketing Management
The Essence of Marketing
New Product Development and Launch
The Marketing Environment
Segmentation and Positioning
Product Strategy - the 1st P
Pricing Issues - the 2nd P
Distribution channels and Intermediaries -
the 3rd P
Advertising and Promotion - the 4th P
Selling and Service Orientation -
the 5th P
Product Management & Market Research
Managing Brand Equity
Issues and Procedures in Marketing
Research
Rural Marketing
Pricing Consumer Products
Retailing
Business to Business Marketing
Advertising & Sales
Media Planning
Integrated Marketing Communications
Personal Selling
Managing Services
Precognitive Marketing
FINANCIAL MANAGEMENT
Accounting & Finance
Understanding Financial Statements
Preparation of Financial Statements
Generally Accepted Accounting Principles
(GAAP)
Introduction to Financial Statement Analysis
Financial Analysis of Performance
Cost & Management Accounting
Introduction to Cost Terms and Concepts
Product Costing and Activity Based Costing
Standard Costing and Budgetary Control
Advanced Topics in Corporate Finance
Time Value of Money, ‘Risk and Return’
Capital Budgeting
Management of Working Capital
Management of Cash, Inventory and
Receivables
Short Term Financial Planning
Theory of Capital Structure
Practical issues in deciding on Capital
Structure
Special Topics in Capital Structure
Financial Services
Capital Markets
International Financial Management
Trends in Financial Management
HUMAN RESOURCES MANAGEMENT
Organisational Behaviour
Introduction to Organisational Behaviour
The Individual: Perception and Attitudes
The Individual: Personality and Motivation
Interpersonal Behaviour
Team Building and Leadership
Nature of Organisations
Organisational Development
Management of Human Resources
Definition and Scope of Human Resources
Management
Recruitment, Selection, Training and
Development
Performance Appraisal and Counselling
Career Development
Compensation and Administration of
Salaries/Wages
Industrial Relations and Collective Bargaining
Participative Management
Trends in HRM and Human Networking
OPERATIONS & PRODUCTION MANAGEMENT
Operations & Production Management
Historical Evolution and the Developing
Scenario
Production Systems and Organisation
Plant Location
Forecasting Methods
Aggregate Planning
Operations Scheduling
Purchase and Inventory Control
Materials Requirement Planning and Vendor
Development
Project Management
Productivity Management, Quality Analysis and
Control
Total Quality Management (TQM) and ISO
Maintenance Management
Manufacturing Strategy
Just-ln-Time (JIT)
Trends in Manufacturing
The Essence of Marketing
Defi nitions apart, in the words of
Prof. P N Thirunarayana
of IIMB, "Marketing is not a 200 metre dash but a continuing marathon". As author of this lesson, he establishes the primacy of ‘Customer Focus’. He argues that it should be the guiding principle of any organisation. The critical role of marketing and its inseparability from business itself is emphasised. The fi ve P’s of Marketing are subtly introduced. Strategic thinking is illustrated through the celebrated ‘Promise vs Colgate’ case and extended to the Pepsodent battle-fi eld. Social marketing moves out of the 1995 Cancer Classic into VDIS’97. Time does not wither nor custom stale the fundamentals. The author ponders over strategic short-sightedness as enunciated in Theodore Levitt ’s classic, ‘Marketing Myopia’. Fundamentals also include the concept of a portfolio constraint. How critical is it? By customer, you may also mean internal customer, but what about co-products in a portfolio?
MM/M1
25 Mins
28 Mins
50 Pages
Equivalent classroom time: 6hrs
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