CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Pricing Issues - the 2nd P
Missing the price for the costs is not an uncommon idiom (also see FM/ CA2 and FM/CA3). Even if it is not missed at the generic level, there is always the danger of overlooking its many forms. Even the same form means different things to different people at a psychometric level. Prof. M J Xavier, Director of the Karunya Institute of Management, and a former Professor at IIMB, is the author of this lesson. He strips the price of its semantics down to its core concepts. The lesson also relates pricing decisions to microeconomics (also see CC/ECO1). Pricing decisions are based on differing objectives. Is it for profi t? Is it based on costs? Does the competitor drive the price? Is it based on the market? A journey through the market place provides the answers.
MM/M6

26 Mins

29 Mins

70 Pages
Equivalent classroom time: 6hrs