CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Strategic Marketing
Behind every marketing success lies the ingredients of good Strategic Marketing and Corporate Strategy. Strategic Marketing is the linkpin. Is this distinction between Strategic Management and Strategic Marketing mere semantics or does such a split perspective make practical sense? Prof. M J Xavier, Director of the Karunya Institute of Management, a marketing veteran and a former Professor of Marketing at IIMB, lays any such debate to rest. The real world is his happy hunting ground. He hunts down success stories and demonstrates that with a sound analytical framework for Strategic Market Planning (also see MM/M 3 and CC/BF 6), successes need not be just fl ukes from the realm of lucky breaks. The hypotheses and theories of Porter and Ohmae weave their way through this exposition.
CC/BF4

25 Mins

31 Mins

55 Pages
Equivalent classroom time: 3hrs