CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Issues and Procedures in Marketing Research
The lesson Research Methodologies (CC/BF7) painted the generic marketing research scenario. This lesson focuses on the nuances and intricacies of consumer marketing research. The accent is on problem defi nition, data collection techniques, sampling methods, questionnaire design and certain specifi c interview techniques. Mathew Paul, Director of Gallup MBA India Ltd., the author of the lesson peeps into and eavesdrops on various real-life and simulated situations. Look, understand and then leap into the real world, isn’t that what everybody does? (also see CC/QM1, CC/QM2 and CC/QM3).
MM/PM2

24 Mins

26 Mins

45 Pages
Equivalent classroom time: 4hrs