CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Rural Marketing
‘Think global, act local’ is the signature tune of Kenichi Ohmae and John Naisbitt. In this lesson Dr. T P Gopalaswamy, formerly Professor of Marketing at IIMB, and an authority on Indian rural markets sings a related tune ‘Think national, act rural’. As the urban markets for white goods are saturating, the growth is in the rural markets. Satellite television takes the world even to rural households. Rural buying power is growing, lifestyles are changing, yet there is a vast divide. The generic marketing principles all apply, but they cannot be applied blindly. Uniquely different local conditions exist. What are these peculiarities? What are the traps? Armed with a warehouse of statistics and cases of successes and failures, the author educates the savvy urban marketer on how to succeed in rural markets. (also see MM/M1 thro’ MM/M9).
MM/PM3

24 Mins

31 Mins

70 Pages
Equivalent classroom time: 10hrs