CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Pricing Consumer Products
Having understood the various pricing issues under MM/M6, this lesson delves deep into the psychometric and strategic world of pricing. The accent is on consumer products as opposed to industrial products. Price is an important element in the creation of esteem value. Understanding the buyer’s subjective perception of price is the key to successful pricing decisions. How do various pricing strategies integrate? Mohan Krishnan, a Bangalore based marketing and advertising consultant, illustrates the practical reality and establishes its equation with theory. Pricing is not a one time activity nor an annual ritual, it is an ubiquitous mantra that has to be applied at each stage of the product life cycle. The author tells us how.
MM/PM4

24 Mins

24 Mins

60 Pages
Equivalent classroom time: 8hrs