CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Media Planning
This lesson takes off from the primary lesson on Advertising and Promotion (MM/M8). The focus is on media planning, the parameters, tools and techniques. The author, Sai Nagesh, Director of Optima India and an accomplished expert in this fi eld, illustrates the planning process. Can media mix decisions make or break an advertising campaign? The core concepts behind successful campaigns and the attendant media decisions tell the story.
MM/AS1

24 Mins

24 Mins

40 Pages
Equivalent classroom time: 3hrs