CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Integrated Marketing Communications
The scope of this lesson is to illustrate how a combination of Media Advertising, Direct Marketing, Sales Promotion and Public Relations can optimise the effectiveness of advertising objectives and budgets. Who builds brands? Hard as they may try, manufacturers can’t build them, for it is the customers that do. The author, Chintamani Rao, President of MAA Bozell and a former CEO of O&M Indonesia elucidates that it is marketers who supply customers with the requisite brand building elements. And these elements are communication messages in more ways than one, and they had all better be in harmony. Why?
MM/AS2

23 Mins

24 Mins

40 Pages
Equivalent classroom time: 6hrs