CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Precognitive Marketing
This is a lesson which extends from the realities of the present on to the other side of the mountain. Can marketing concepts explain, predict and control the marketplaces of tomorrow? How does the marketer move from the realms of explicit and experimental knowledge into the dizzy realms of existential knowledge? Prof. P N Thirunarayana of IIMB, the author of this lesson, deals with these issues through the concepts of Multiple Sensing, Informated Marketing, Coopetition and the Discipline of a Market Leader.
MM/AS5

24 Mins

22 Mins

30 Pages
Equivalent classroom time: 4hrs