CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Research Methodologies
If the sole purpose of any organisation is to satisfy customer needs and wants, how does a manager know exactly what the customer wants? Prof. M J Xavier, Director of Karunya Institute of Management and a former Professor of Marketing at the IIMB, conducts a guided tour of the exciting world of market research. The design of Marketing Information Systems is dealt with in brief. The three primary methods of research design, viz. Exploratory, Descriptive and Causal are explained. The process of choosing a research supplier and the various stages in the research process are detailed. Inputs include Deterministic Research, Design of Data Collection Methods and Forms, Sample Size Determination and Analysis & Interpretation of Data. (Also see MM/PM2, CC/QM1 & CC/QM2).
CC/BF7

25 Mins

25 Mins

100 Pages
Equivalent classroom time: 8hrs
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