CORE CONCEPTS OF MANAGEMENT
Business Fundamentals
Concept of General Management
Organisation and the Environment
Organisation Design
Strategic Marketing
The Ethical Dilemma
Competitiveness
Research Methodologies
Business Law
Types of Business Organisations
The Law of Contracts
Written and Oral Communications
The Process of Reasoning - Logic
Writing and Presentation Skills
Management Economics
Introduction to Managerial Economies
Indian Agriculture - Relevance to Industry
Monetary and Fiscal Policy
Management Information Systems
Systems Approach to Management
Systems Analysis and Design
Information Technology for the CEO
Quantitative Methods
Analysis of Data, Probability and
Probability Distributions
Statistical Estimation and Testing of
Hypotheses
Regression and Correlation
Overview of Operations Research and
Linear Programming
Transportation and Waiting
Line Problems
The Changing Frontier & Trends
Privatisation
Exports and Globalisation
Communication Technologies and
Business
Management of Public Utilities
Re-engineering of Business Processes
Case Study: Valentine Biscuit Company
- Corp. Strategy/Finance
Case Study: Paradise Gems Company
- Business Strategy
Case Study: Central Supplies Authority
- System Analysis & Design
MARKETING MANAGEMENT
Marketing Management
The Essence of Marketing
New Product Development and Launch
The Marketing Environment
Segmentation and Positioning
Product Strategy - the 1st P
Pricing Issues - the 2nd P
Distribution channels and Intermediaries -
the 3rd P
Advertising and Promotion - the 4th P
Selling and Service Orientation -
the 5th P
Product Management & Market Research
Managing Brand Equity
Issues and Procedures in Marketing
Research
Rural Marketing
Pricing Consumer Products
Retailing
Business to Business Marketing
Advertising & Sales
Media Planning
Integrated Marketing Communications
Personal Selling
Managing Services
Precognitive Marketing
FINANCIAL MANAGEMENT
Accounting & Finance
Understanding Financial Statements
Preparation of Financial Statements
Generally Accepted Accounting Principles
(GAAP)
Introduction to Financial Statement Analysis
Financial Analysis of Performance
Cost & Management Accounting
Introduction to Cost Terms and Concepts
Product Costing and Activity Based Costing
Standard Costing and Budgetary Control
Advanced Topics in Corporate Finance
Time Value of Money, ‘Risk and Return’
Capital Budgeting
Management of Working Capital
Management of Cash, Inventory and
Receivables
Short Term Financial Planning
Theory of Capital Structure
Practical issues in deciding on Capital
Structure
Special Topics in Capital Structure
Financial Services
Capital Markets
International Financial Management
Trends in Financial Management
HUMAN RESOURCES MANAGEMENT
Organisational Behaviour
Introduction to Organisational Behaviour
The Individual: Perception and Attitudes
The Individual: Personality and Motivation
Interpersonal Behaviour
Team Building and Leadership
Nature of Organisations
Organisational Development
Management of Human Resources
Definition and Scope of Human Resources
Management
Recruitment, Selection, Training and
Development
Performance Appraisal and Counselling
Career Development
Compensation and Administration of
Salaries/Wages
Industrial Relations and Collective Bargaining
Participative Management
Trends in HRM and Human Networking
OPERATIONS & PRODUCTION MANAGEMENT
Operations & Production Management
Historical Evolution and the Developing
Scenario
Production Systems and Organisation
Plant Location
Forecasting Methods
Aggregate Planning
Operations Scheduling
Purchase and Inventory Control
Materials Requirement Planning and Vendor
Development
Project Management
Productivity Management, Quality Analysis and
Control
Total Quality Management (TQM) and ISO
Maintenance Management
Manufacturing Strategy
Just-ln-Time (JIT)
Trends in Manufacturing
Trends in Financial Management
The distinction between short-term and long-term fi nancing vis-a-vis the functions of commercial banks and term-lending institutions (ICICI, IDBI, etc.) is fast disappearing. Electronic funds transfer is spreading. There is a movement away from the concept of cash credit to one of loans. The treasury function talks of marketable securities and the management of defi cits and surpluses. The world of derivatives, futures, options, warrants swaps and buy-backs is close at hand. When will commercial banking open up to trade fi nancing? In this lesson
Prof. R Vaidyanathan
of IIMB expounds the emerging scenario. The future of Non Banking Finance Companies (NBFCs), Offshore Banking and the question of Risk Management in the context of interest rate liberalisation and derivative products is expounded. How can one ensure information effi ciency in the Capital Markets?
FM/AF12
26 Mins
27 Mins
70 Pages
Equivalent classroom time: 8hrs
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