CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

The Individual: Personality and Motivation
This lesson is a continuation of the earlier lesson (see MH/OB2). Here Dr. R Ravi Kumar of IIMB discusses two more vital aspects of what is known as mindset: Personality and Motivation. The theories and the models postulated by experts are elaborated. The three important theories: Maslow’s Needs Hierarchy Theory, McClelland’s Acquired Needs Theory and Herzberg’s Two Factor Theory are discussed, compared and contrasted. Goal Setting as a motivational tool is explored. Personality and its relationship to individual competence and performance are outlined. Personality dimensions are explained and Jung’s Theory is clearly brought out. The two approaches to the study of personality, viz. The Nanothetic View and the Hippocrate’s Theory are covered. Other inputs include Eysenck’s Theory, the Ideographic View and Mead’s Theory. The author peeps into a day in the life of a small fi rm. He eavesdrops on the people in the fi rm. He demonstrates some of the theories in action.
HM/OB3

25 Mins

25 Mins

50 Pages
Equivalent classroom time: 8hrs