CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Manufacturing Strategy
Manufacturing is a strategic weapon; it can provide that critical competitive edge. The whys of it have been established in many of the other lessons under study (Also see OP/PM02, OP/PM05 and CC/ BF 06). In this lesson, the author, Prof. T S Nagabhushana of IIMB, delves deeper into the Whys of it and crystallises the various forms of the How of it. The ‘Focused Factory’, the ‘Top-down Process’, ‘Stages of Development’, the Content Model of Hayes and Wheelright, and the Propositions of Schroader and Lahr, all converge to make this lesson a real learning experience. The author demonstrates that theories in this area are not just theories in the realm of academics. They are theories that can be seen in live action, on shop fl oors and in the hearts and minds of many an unsung Indian fi rm.
OP/PM13

26 Mins

25 Mins

55 Pages
Equivalent classroom time: 7hrs